Keyword Strategy & High-Value Content Creation
Website Optimization & Technical SEO Essentials
Fast, Responsive Sites Are a Must for Electricians’ SEO
Electrician SEO : Website Speed for More Leads
On-Page SEO for Electricians: Tags, Headers & Images
Electricians’ Website Navigation & SEO Strategy That Works
Mobile First: Quick Fixes for Electricians’ SEO
LATEST ARTICLES
Local SEO for Electricians: Rank Higher
Google Business Profile Is Hurting or Helping Someone's pipe didn't break at a good time. Neither did their breaker box. When people need electrical work at 9 p.m. on a Thursday, they're not looking in the phone book, they're looking at Google for "electrician near me" and calling the first one they find. This is how the majority of electrical...
How to Dominate the Map Pack: SEO for Electricians
The Best Location an Electrician Can Afford If you ask any electrician who has cracked the code to get into the Google local map pack what it did for their business, you'll hear the same thing. The phone started ringing more. Work started to come their way. Prospects talked about finding them on Google as though it was the most...
Location Pages That Rank: Electrician SEO
Location Pages are the Workhorses of an Electrician's Website Electricians typically service several suburbs, towns or areas. They cover a large geographical area each day, working in six different postcodes before midday. But their website? It talks about one location, it uses one address, and wonders why it's only ranking for that one location. The disconnect between where electricians work...
How Location, Radius and SEO Work for Electricians
Your Location is Google's Baseline, Not Maximum Most electricians have an interesting experience when they start following their local listings. They type their business name and electrician into Google, and it's there. Then they drive a 20-minute drive to the next suburb and do the same search, but they're nowhere in sight. Another guy has replaced them in the #1...
The Right SEO for Electricians is a Call to Action
The Problem with Local SEO for Electricians Is That It Doesn't Always Lead to Calls It's a particular kind of disappointment when you've put in time and money to get your business online, you can see your business on Google, but the phone isn't ringing like it should. Rankings feel like progress. They look like progress. But your search result...
Local Keyword Research Tips for SEO for Electricians
Keyword Research is How Electricians Stop Guessing and Start Ranking There's a type of keyword research that looks good in a spreadsheet, and doesn't do a thing for an electrical business. Generic words, national search volumes, competitive phrases owned so tightly by a national directory, big-box home services or other national brand that a local contractor has no hope of...
Electricians: These 8 Map Ranking Mistakes are Ruining Your SEO
The Mistakes that Choke Google Map Rankings Before You Know it The electricians who are having difficulty ranking in local search aren't making a single deadly sin. They're making eight smaller mistakes, and the total burden of those mistakes is on their Google map ranking like a toolbox on a spring-loaded door. No-one told them, the algorithm certainly didn't issue...
The Local SEO for Electricians Playbook
How to Create a Local Strategy that Brings Jobs, Not Just Search Positions Rankings feel good. Phone calls pay bills. The difference is one that not many people in the search engine optimization (SEO) industry want to talk about, because you can spend months working to move up in the search engine rankings and still have an appointment book that...
How Electricians Can Use SEO to Dominate Multiple Suburbs
How Dominating One Suburb Is Only the First Step for Electrical Businesses There's nothing like the moment when the phone rings and you don't have to answer it, and that's the moment all electricians who have taken down the map pack in their local suburb feel. Jobs come in. The calendar fills. It works. Then a certain kind of ambition...
Storefront or Service Area: Electrician SEO
How a Decision You Make in Setting Up a Profile Limits the Reach of Your Rankings There is a question that comes up all the time among electricians who are taking their local search game up a notch, and it often leads to more confusion than clarity. Is the Google Business Profile better to be set up as a storefront...
Emergency Electrical Keywords: SEO for Electricians
Emergency Electrician Jobs Come From High-Intent Keywords A light bulb went out. There was a spark coming out of a socket. The breaker panel is smoking at 11 p.m. and no-one in the house knows what to do. At that moment, this is no leisurely browsing, but serious searching with urgency and the credit card at the ready. It's this...
SEO for Electricians: Targeting the Right Audience
The Two Games of SEO for Electricians Electricians and their websites are like most business cards. It has it, it's got a phone number, and that's it. But if you want to grow your business with search, there is an important thing you need to know if you want to be a busy electrician: it's not one game. It's two...
SEO for Electricians: Answer Questions, Rank Fast
Answering Questions to Win at SEO Electricians get sold on a version of search engine optimisation - cram some keywords into the homepage, get a few links, wait. And then there's the one that does. The right way to do seo for electricians starts with a very simple premise: your ideal customers use Google to search for their problems. If...
SEO for Electricians: Trust-Building Blog Content
The Quickest Way to Build Trust with Your SEO Is Blog Content Electricians are not just hired - they are let into people's homes, often while they're with their family, often when something is broken and they are already looking for help. That's different from buying kitchenware on Amazon. Trust is not an add-on. It's the whole transaction. And smart...
SEO for Electricians: Keyword Strategy for More Leads
How Your Keyword List Is either Filling Up your Schedule, or Wasting Time Most electricians who do SEO begin the same way - they go after "electrician ," pray, and hope. Sometimes it works a little. Usually it's not fast enough and they stop too soon. It's not that the SEO isn't working. The problem is that a single keyword...
SEO for Electricians: Safety Content That Converts
When Safety Content Becomes Educational - and Enquiries Electrical safety content has an image problem. It's boring as hell, like a government brochure, full of information about what's right and what's not, but it's all stuffy and you can't remember any of it. But here's the catch: safety is one of the most common topics searched by homeowners, and if...
SEO for Electricians: Map Intent, Plan Better Content
Mapping Intent is the Compass For Your Content Strategy Most electricians who choose to invest in content end up with a blog that is a bit of a random collection of articles, such as one article about safety switches, another one about "why hire a licensed electrician", and so on, perhaps a seasonal tip for some summer electrical use. None...
SEO for Electricians: Blog Posts that Turn into Calls
Blog Posts That Are Read and Blog Posts That Are Call There's a special irritation that can be earned from writing a blog post on a Sunday, publishing it and then seeing nothing. No views, no calls, not even so much as a sign that someone read it. This happens all the time to electricians who have been told that...
Electrician Targeted Keywords: SEO to Get More Customers
Stop Chasing Rankings. Focus on Getting Customers. It's a mistake that most electricians who do online marketing make. They obsess over traffic. More site visitors, more clicks and more eyeballs. But traffic that doesn't answer the phone? That's just a vanity metric with a pretty graph. We were always after leads - and leads come from knowing what your customers...
Long-Tail Keywords: SEO for Electricians That Converts
Don't Chase Big, Popular Keywords Your local electrician is attempting to rank for "electrician". And every other electrician in your state, along with three national directories, two aggregators and a review site that launched in 2003. It's a very full room with no air, seo for electricians only gets profitable when you ditch the big expensive fishnets and start near...
Fast, Responsive Sites Are a Must for Electricians’ SEO
If Your Site is Slow, You Won't Have SEO to Worry About Let's imagine this scenario: a person's outside lights go out the night before a barbecue. They pull out their phone, go to Google and search "electrician near me". Your website starts loading. And loading. And loading. After six seconds, they've gone back to Google and called your competitor...
Electrician SEO : Website Speed for More Leads
Slow Site = Plumbing Leak Speed kills. Or, more precisely, slow speed. You can have the best-written service pages, the highest rating on Google reviews, and a Google Business Profile to make any digital marketer cry - but if your website takes six seconds to load on a mobile phone, you're out of business. No, that's not an exaggeration. That's...
On-Page SEO for Electricians: Tags, Headers & Images
It's the Little Things that Search Engines Care About When electricians create a website, most think it's good to go when the pages look nice and the phone number is easy to find. It makes sense - getting a site online is hard. But what looks right to you and what's acceptable to Google are not always the same. There...
Electricians’ Website Navigation & SEO Strategy That Works
Knowing How to Structure a Website Is Foundational Poor navigation isn't obvious. It does tend to leak customers. Someone clicks on a link, searches for what they want, can't find it in a blink, and clicks away. No page not found, no contact page, no good-bye. They're off to a competitor, whose website made navigating their way to the right...
Mobile First: Quick Fixes for Electricians’ SEO
Your Website Looks Great on a Laptop. Too Bad Nobody's Using One. Load up your website. Not in your browser - on your phone. Scroll through it. Tap the contact button with your thumb. Look at the text size. See how long it takes to load with a normal mobile signal and not your office Wi-Fi. If you cringed even...
Technical SEO for Electricians: Solve the Ranking Killers
Content gets all the credit. Keywords get all the attention. Until finally someone asks, "why is the site, which looks great, on page three of the search results (despite all the work I've been doing)?" The problems almost always lie in the structure - broken links, crawl errors, duplicate content or a hundred other things that don't send up...
Electricians, Internal Linking & SEO: Keep Visitors Hooked
The Sleeping Giant Electricians tend to think of their websites as pages - there's the home page, the services page, a couple of location pages and their blog that hasn't been updated for 18 months. They don't realise that the wiring between pages is as important as the pages themselves. Internal linking is the process of linking your site's own...
SEO for Electricians: Landing Pages That Convert
The Click: It's Only Half the Click Page one is the end. It isn't. It's the pistol for a new race. Someone who lands on your website from a search result has shown a small amount of trust - they clicked your link instead of all the others, which means that your title and description was good enough for them...
SEO for Electricians: Make a Website People Want to Visits
Good Rankings, Bad Experience: It's a No-Win Situation I have a special irritation for poorly designed sites with good rankings. You discover one while searching, click through, and ten seconds later you are trying to read minuscule text, waiting for images to load, searching for a phone number in a tussle with a pop-up ad that won't close. You leave....
SEO for Electricians: Technical, But Not Complicated
No, You Don't Need a CS Degree Here's a secret that most digital marketing articles won't tell you: most "technical SEO" isn't really technical. The words are unfamiliar, there are acronyms, and those who make their living from it have an incentive to make it sound too complicated for the layman to understand. But strip away the words and the...
The Role of Reviews in Electricians’ Local SEO
SEO That You Didn't Ask For Every electrician has had this experience. You've just replaced a clean panel and the homeowner is happy, perhaps even a bit surprised that the mess was fixed in a couple of hours. They're happy. You're happy. You put away your tools, present the bill and drive home, and the feel-good factor disappears the next...
Google Reviews: Electrician’s Secret Weapon for SEO
Customer Credibility: The Power Up for SEO for Electricians Electricians are great with electricity. Wires, panels, conduits - no problem. But online reputation? That's a whole different current, and many good tradespeople are getting electrocuted by not paying attention. Here's a secret they don't teach you at trade school: seo for electricians is all about what your actual customers think,...
Best Citation Sites to Improve Electrician SEO
Citation Sites, the Backbone of SEO for Electricians There's a simmering discontent in many electrician businesses. The service is good, the reviews are great, the van is clean - but the phone isn't. But some fly-by-night with a poor reputation always seems to pop up first when people search for a local electrician. Often, the answer is citations. Those lowly,...
The Backlinks Electricians Need to Win SEO
The Name of the Backlinking Game in SEO for Electricians Backlinks are one of those things that tend to send many tradespeople's eyes glazing over. It's kind of vague, indirect, a bit too "internet marketing consultant" for an electrician more used to working with service panels and junction boxes. But the truth is, backlinks are other websites endorsing your site....
SEO for Electricians: Tread Lightly Around Negative Reviews
Responding to Negative Reviews Impacts Electrician SEO No one likes to get up in the morning and check their one-star reviews. And certainly not when you know you delivered a good service - or you think you did. A bad review on your Google Business Profile is personal, because in many ways it is. You poured your blood, sweat and...
Link Building Strategies to Build SEO for Electricians Authority
Local Links are the Key for SEO for Electricians Link building is something that most small trade businesses try once, experience confusion and disinterest, and never come back. They hear about acquiring backlinks, list their site with a few random directories they've found, and then wait for their rankings to improve. They don't. So they decide that link building is...
A Guide to Online Reputation for SEO for Electricians
Reputation Management Is the Heart of Electricians' SEO No one selects an electrician by luck these days. Nobody skims the Yellow Pages and hopes to find a diamond in the rough anymore. Before they even pick up the phone to call you, they've checked you out, read your reviews, seen your pictures, and determined that you're worth a call -...
Why Listings Consistency Matters for SEO for Electricians
How Accurate NAP Data is Essential for Electricians' SEO Imagine this scenario: on a Tuesday night, a homeowner's kitchen lights begin to flicker. Not a good flicker, the kind that makes them think the electricity is about to go out. They whip out their phone, search for a nearby electrician, and click on the one that looks right. They get...
Five-Star Reviews are a Key SEO for Electricians Strategy
Generating Reviews Should be a Core Strategy of SEO for Electricians For electricians, five-star reviews are often seen as a luxury - the result of a successful job where a customer feels compelled to praise an electrician in public. That's the wrong way around. Reviews are not a result of quality work. They're a resource that should be nurtured and...
The Factors That Win Google and SEO for Electricians
Off-Page Signals That Build Google Trust for SEO for Electricians It's easy to think that the main focus of SEO is what you publish on your website - the content, your page load times, mobile responsiveness, and so on. All of that matters. But for trade businesses, it's what goes on outside of your website that often matters more for...
