How to Rank #1 in the Google Map Pack for Electricians
Google Business Profile (GBP) is the new Google AdWords for electricians If you've ever searched "electrician near me" and noticed the box that appears before the list of results listing three businesses - then you've seen the Google Map Pack in action. That box is a gold mine, and the electricians who know it are sitting pretty with job after...
SEO for Electricians: Crack the Google Map Pack
The Map Pack Is the Only Race in Town When most electricians think of how to get more customers, they think of a better website. This is not incorrect, but it's like sprucing up your truck while the starter motor is broken. The truth is, the money is really in the three listings that appear above the organic search results...
SEO for Electricians: Smartly Expand Your Service Area
Don't Gambling on Which City to Service - Here's How to Do it There's a special kind of pain that comes from building a business driving 40 minutes away to do jobs in a city you don't rank very well for, while neglecting three towns you could drive to in 20 minutes where you are the only electrician in town....
SEO for Electricians: Target Keywords that Pay
Not All Traffic Is Created Equal - How to Get the Good (Paying) Kind It makes a big difference if someone searches for "how does a circuit breaker work" or "emergency electrician near me tonight". Both are searching. One is ready to give you cash. Knowing the difference - and tailoring your keywords to it - is how electricians go...
SEO for Electricians: Turn Questions Into Traffic
Your Customers Want You to Write About What They Want to Read If you've been an electrician for more than a year, you've heard these questions numerous times. "Why is my circuit breaker tripping?" "How much is it to install an outlet?" "Is it dangerous to have aluminum wiring?" On the job, they seem like common questions. Online, they are...
Electrician SEO: Call-Generating Blog Content
Most Electrician Blogs Get Visited, but Few Get Calls It's a strange feeling, writing a blog post and seeing it rank on Google, only to receive no calls from it at all. You did the work. Someone found you. And then they didn't do anything. This is a recurring problem for electricians who are blogging for check-the-box purposes. The difference...
Technical SEO For Electricians: You Can’t Afford To Wait
The Backroom of Your Site that Google Says is More Important than Your Content You can have the best written service pages in town. Great pictures, genuine pricing, great reviews. And if the technical side of your website is a shambling mess, Google will still prefer to display the competitor with half your content, but faster site speed and a...
Electrician SEO: How to Reach Your Mobile Customers
Your Customers are Searching on Their Mobiles - Is Your Website Mobile Friendly? Imagine this: a household is cooking dinner in the kitchen, turns on the light, and it won't go on. Half the room is dead. They take out their smartphone, tap "electrician near me" and your site appears. They tap it. It takes five seconds to load. The...
Electrician SEO: Reviews that Drive Trust and Traffic
Why the Most Influential Ranking Factor for Electricians Is the One They're Likely to Overlook It's almost unfair how much Google values reviews for local service companies. You can work for months to create a technically elegant website, write and publish helpful content and fix up your citations - and a competitor who has put half as much work into...
SEO for Electricians: Establish Authority and Credibility With Backlinks
Why Google Wants to Hear from Others that your Electrical Business is Legitimate If you are moving to a new town and ask three people where to find an electrician. The first person replies "I haven't needed one". The second person says "there's a guy with a van - I think I've seen it around." The third person says "I...
